Michelle A. Merino
I see my work as it relates to the field of graphic design as a series of perceptive visual experimentations, driven by the intent to change the human acceptance of what exists in order to visually frame what can be.
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Defying Helvetica As A Typographic Trend

The driving force of this experiment stems from the era of Grunge Typography and the characteristics, ideas and concepts that define its style, leading to a series of experiments fueled by a rebellion of dogmatic design.

Executed through a series of questions and typographic solutions, each manifestation intends to design in opposition of the conventional usage of Helvetica for its neutral and unassuming form that cause it to be a current trend in design.

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